ABOUT US

BabyLoveGroup logo-Website

Our core values and our Group have always been adhered to and committed to provide services with care and love.

The Group’s core values :
1. Provide the best one-stop postnatal care services
2. Build a high quality service team to provide mothers-to-be with the right companions, prolactinist and Belly binding specialists
3. Constantly improving service quality with positive attitude, good leadership and management
4. Keep abreast of time and provide professional care for mothers and newborns in all aspects
5. Keep on learning, optimizing and improving our services, accompany mothers and grow with newborns
6. Provide onging education courses for practitioners in the postnatal care industry
7. Provide postnatal care center and high-end postnantal care services

Founder's Profile

Ms. Lee Wong Zandra is the Founder and Managing Director of Baby Love Group.
With her exceptional leadership and forward-thinking vision, she has successfully developed the group into a benchmark enterprise in the maternal and infant care industry.

Career Achievements and Group Development

In 2018, Ms. Lee Wong Zandra founded “Baby Love (After Birth Services) Center” and expanded into the education sector by establishing “Baby Love Professional Education Center” in the same year. In 2020, she further integrated resources to establish “Baby Love Group” and “Baby Love International Postpartum Center,” promoting the professional development of the industry. In 2022, she added a subsidiary, “Lady Hera Postpartum Center,” to enhance the service system. Today, the group’s business encompasses postpartum care, home companionship, and high-end postpartum center services, setting a benchmark in the industry.

Social Contributions and Industry Leadership

Ms. Lee Wong Zandra is actively involved in public welfare. In 2024, she founded the “Hong Kong Maternal and Infant Association” and served as its founding president. She was also invited to be an expert of the “Maternal and Infant Care and Postpartum Rehabilitation Working Committee of the China Eugenics and Childcare Association,” dedicated to improving maternal and infant health standards. Additionally, she was elected as the president of the Sha Tin Rotary Club for 2025-2026, coordinating projects for elderly care and support for the disadvantaged, demonstrating the social responsibility of an entrepreneur.

Professional Recognition and Academic Qualifications

With her professional authority, Ms. Lee Wong Zandra was appointed by the UK ELM ISO certification body in 2023 as the “ISO 17024:2012 International Chief Assessor” and “ISO 21001:2018 Internal Auditor.” In 2025, she was awarded the “Master of Business Administration and Qualification Framework,” reflecting her outstanding achievements in both academia and practice.

Looking Forward

Ms. Lee Wong Zandra regards all honors as motivation, firmly promoting the development of the maternal and infant industry, and continuously giving back to society with her professional capabilities, practicing the corporate mission of “based on love, achieving the future.”

Members of Baby Love Group

Baby Love (After Birth Services) Center

Baby Love (After Birth Services) Center provides a wide range of postnatal services to our customers, including postnatal care nurses, prolactinist and belly binding.We provides one-stop postnatal care services, combining maternity check-up center, postnatal nurses, postpartum nourishment meals, maternity photography, maternal and infant photography, maternal and infant insurance services, lactagogue services, and belly binding services according to mothers’ preferences all of which are services that address their needs. Trully saving mothers from worries and to provide professional services to customers.

Baby Love (After Birth Services) Center is a licensed holder of the Employment Agency in Hong Kong.

Baby Love Professional Education Center
Baby Love Professional Education Center provides professional courses for parents-to-be, postpartum parents, postnatal care helpers and those who has an intention to become a postnatal care helper. Courses includes prenatal and postnatal care, infant and child care, and educational development. Our professional team consists of registered nurses, midwives, experienced postnatal care helpers, and instructors with international infant massage certificate to provide you the most professional and quality courses.

Baby Love Professional Education Center was awarded the ISO 21001:2018 Certification.

Baby Love International Postnatal Care Center
We specialize in providing comprehensive services for pregnancy guidance, postpartum recovery, and confinement care.

Baby Love International Postnatal Center, in collaboration with several five-star hotels in Hong Kong, Australia, and Macau, offer confinement care services. Our registered nutritionists and traditional Chinese medicine practitioners design personalized postpartum menus based on the mother's physical condition and dietary preferences, which are then prepared by the hotel's kitchen to provide the necessary nutrition for the mother during her confinement period. Along with a range of postpartum care services, we aim to ensure that mothers can sit through their confinement period with ease and joy.

During the stay, certified confinement nannies will provide round-the-clock care for mothers and babies. The service will start with a professional car service that picks up the mother and baby from the hospital and brings them to the postpartum center. A range of mother and baby services will be provided in the room, including doctor and nurse rounds, traditional Chinese medicine treatment, lactation assistance, baby massage, baby photography, mother's beauty massage, and postpartum repair.

Baby Love Group has served over 1000 families with guaranteed reputation, providing mothers and babies a safe and warm confinement journey.

BABY LOVE AUS
The Baby Love Group cares about overseas Chinese and established Baby Love AUS in Perth, Australia in 2021 to provide door-to-door postpartum care services throughout Australia, 24 hours a day, to meet the physical and mental needs of mothers and infants.

In 2022, they partnered with the Fraser Suites Perth to establish the first postpartum care center in Australia. In early 2023, they collaborated with the Sydney Shangri-La Hotel to establish a postpartum care center, allowing more mothers to enjoy a high-end luxury postpartum experience.

Belly Binding Team
All our belly binding instructors are qualified with the TQUK Award in Postpartum Belly Massage and Treatment. The Team has a national level postpartum practitioner qualification which belongs to the authentic ancient methods and learned from local Indonesians. The Team aims to help new mothers regain their body figures back to the best shape through applying a traditional double binding approach with the support of fat burning equipment. This approach repairs the postnartum mothers with their abdominal muscles.

Lactation Team
The World Health Organization (WHO) recommends that the ideal breastfeeding period for every mother is six months, but not every mother is able to do it successfully. That is when you need us, our company provides professional lactation services on site. Most of our lactation practitioners have professional qualifications such as Chinese Breastfeeding Instructor or TQUK Award in lactation in the UK. The service includes daily consultation for breastfeeding mothers and help them solve their problems with unique acupuncture techniques. Our lactation service not only helps mothers to have more breast milk, but also solves breast lumps, lactation, delactation, and instructs mothers on the correct breastfeeding position. The most important thing is to provide mothers and their families with the right information about breastfeeding so the family can give encouragements and supports.

Enormous Potentiality  Strong Resources

20 million＋

Average monthly service charge per year

1,300＋

Families with newborns

300＋

Postnatal Care Helpers

11

Postnatal Care Centers